Having trouble getting the media to pick up your press releases? The problem could lie in the way you write them.
Christopher Nelson of the University of Utah Health Care explains how to start a press release that will grab reporters and editors.
This clip is excerpted from a Ragan Training video, “Create an integrated content strategy at your health care organization.” http://goo.gl/e37apk. The video is part of Ragan’s distance-learning portal, Ragan Training.
The site contains hundreds of hours of case studies, video presentations, and interactive courses on internal communications, public relations, marketing, video, social media, writing and editing.