Patrick Schwerdtfeger discusses modern public relations and a few strategies you can use to get you story picked up, not only by media outlets but also on the search engines. Well optimized press releases can be very effective tools to drive targeted visitors to your website.
Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). He is also the creator of the Social Media Victories Real Businesses, Real Campaigns, Real Results 6-DVD marketing program.
This video is about finding an angle when submitting your press release such that media outlets have an incentive to pick up the story. At the same time, optimizing the release with relevant keywords can put your story on the top of the search engine rankings for people searching for related keyword phrases.
Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling.
Patrick is the founder of Tactical Execution, an marketing agency and consultancy offering online marketing, internet marketing, online branding and social media marketing services.
He is the organizer of the Entrepreneur & Small Business Academy, a 1500+ member business club sponsored by American Express. The group provides an educational forum for local entrepreneurs to share contacts and expertise.
Patrick Schwerdtfeger, Champion of the Modern Entrepreneur