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Why McDonald’s New Travis Scott Meal Has Some Franchisees Upset

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Why McDonald’s New Travis Scott Meal Has Some Franchisees Upset

Ever wonder what made Travis Scott such a successful hip-hop artist? How did he get so big that he could attract 12.3 million people to a virtual concert on the multiplayer video game Fortnite? Could it have been the special-order McDonald’s meal he loved while growing up in Houston? While it may have not been that last part, you can now get familiar with the meal from Mickey D’s that he always orders.

McDonald’s is already the biggest player in the fast-food game, but the brand is hoping some of Scott’s success and Gen-Z appeal will rub off on the Golden Arches. And you get the chance to decide for yourself how inspiring Scott’s favorite meal really is. In a special promotion with Scott, McDonald’s is serving up the Cactus Jack for one month, which started on Tuesday, September 8th. The Cactus Jack, named after Scott’s nickname and record label, is a very specific combo meal.

McDonald’s U.S. Chief Marketing Officer said in a press release,

“Everyone has a favorite McDonald’s meal, no matter who you are. This is the first time in nearly 30 years we’ve introduced a superstar’s name to our menu we’re excited to bring the Travis Scott Meal to a McDonald’s near you starting next week.”

If you order a Cactus Jack combo meal, you’ll get: a Quarter Pounder with cheese, bacon, and lettuce; medium fries with barbecue dipping sauce; and a Sprite — all for $6. The press release continued:

“Travis is a true McDonald’s fan, having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world.”

For Scott’s part, he said he was thrilled to be partnering with McDonald’s to support charities through the sale of his meal, but details about who gets the donations haven’t been released yet. Scott said,

“I couldn’t be more excited to bring the Cactus Jack […] McDonald’s collaboration to life. We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”

This may seem like an odd thing to have a burger named after a celebrity – but it’s actually something McDonalds has done more than a few times – most famously with the McJordan Special in 1992, named after Michael Jordan and available exclusively in the greater Chicagoland area.

But as a musical artist, Scott is turning out to be a more controversial choice for upholding McDonald’s family-friendly image. A survey of franchisees showed that two-thirds opposed the partnership with Scott because of his explicit lyrics, according to Restaurant Business. But McDonald’s is clearly hoping Scott’s youth appeal and his ability to sell just about anything will pay off. The McDonald’s press release went on to say:

“From his impossible-to-get Nike sneaker line, to a cereal collab with General Mills that sold out in 30 seconds, to a record-setting virtual concert series inside Fortnite, Travis Scott is the definition of big in culture. He will resonate and spark excitement with our youthful multicultural customers, and has a few surprises to delight our crew and ensure they are part of the excitement.”

Those “surprises” include uniforms for McDonald’s staff designed by Scott himself.

It’ll be worth staying tuned to see which charities benefit from the McDonald’s-Travis Scott partnership. McDonald’s recently donated $1 million to the National Urban League and the NAACP, after the death of George Floyd brought calls for racial-justice reform, according to Delish.

Also, the Travis Scott/McDonald’s partnership may not be the last duo dreamed up by the fast food giant. McDonald’s U.S. Chief Marketing Officer noted,

“Travis is the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand. We can’t wait to share the rest of the lineup… in due time.”

However, it’s possible they may have been hinting about collaborations with celebrities way back in February, as their Super Bowl commercial featured favorite orders from celebs like Keith Urban and Millie Bobby Brown, fictional characters like the Hamburglar, and Super Bowl participants like Patrick Mahomes which included lots of ketchup.

Watch the full video to see why McDonald’s new Travis Scott meal has some franchisees upset.

#McDonalds #TravisScott

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