A press release is a document that’s used to announce something to the public, typically in the form of an event or promotion.
00:00 Who Should Write Your Event’s Press Release?
00:04 How To Create A Press Release For Your Business Event
00:24 How To Write A Good Press Release
You need to identify who’ll be writing this press release and sending it to media outlets and bloggers. You may have a writer on staff or you may hire someone outside your company to write the press release for you. The person assigned should be able to take information from all parties involved in planning the event and put it into an engaging format that’ll entice readers.
The first question to ask is “Who should write your event’s press release”? A good rule of thumb is to have a PR professional or marketing team member who has experience writing and releasing event-based press releases. This person will be able to ensure that the release is well-written and will meet the needs of news outlets looking for stories about your event. To start writing, you’ll need to know what information you want to include in your press release. Apart from the basic details, such as date, time, and location, you should include information about the speakers and performers at your event. This can help generate interest from media outlets by making them feel like they’re getting exclusive access to something they can’t find elsewhere.
If you’re a small business, chances are, you don’t have a full-time marketing team or PR firm, and that’s okay! You can still get the word out about your event by writing your own press release. Here’s how:
Make sure you’ve got all the details ready before you start writing; this includes the name of your event, who’ll be speaking at it, what companies will be attending, and any unique selling points that set your event apart from others in its field.
Start with an attention-grabbing headline.
Write an introduction that explains who you are and why you’re hosting this event, and make sure it’s something everyone can relate to.
Give readers a detailed overview of what they’ll learn at the event; remember, readers want specific details!
It’s important to keep your release short and sweet, no more than 500 words. The goal’s to keep readers interested in reading more about your company, so make sure they know what they’re going to get out of your press release without boring them with too much detail or fluff.
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