This video details integrated marketing communications (IMC) strategy and how it fits into a firm’s overall marketing strategy. IMC Strategy focuses on the promotions element of the 4 Ps of marketing and specifies different communication strategies for the firm, including advertising and public relations. This video will also provide integrated marketing communications examples.
This video is helpful for anyone attempting to understand the basics of the promotion side of marketing (i.e., the promotion mix), including marketing undergraduate students, undergraduate business students, marketing graduate students, high school students studying business, hospitality management students, or someone looking to start their own business.
For a written explanation of the (integrated marketing communication) IMC concept feel free to check out my article on LinkedIn (Branding Your Company for Success: An Integrated Marketing Approach) for free:
For a simple explanation of the basics of the promotion mix feel free to check out my article on LinkedIn (Promoting Products: 5 Components of the Promotional Mix) for free: https://www.linkedin.com/pulse/20141002042202-284765029-promoting-products-5-components-of-the-promotional-mix/
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