We tackle the tricky question of “How to write a press release” to market your business. It’s a difficult question to answer because our usual advice is “Don’t”…. Not as in don’t do a press release, just don’t try and do it yourself. Here’s why.
There are plenty of press release templates out there. And you could fill them in perfectly.
There are plenty of press release distribution services out there. And you could pay a fee and have your press release distributed to hundreds of publications.
The problem is that, in order to really make an impact and get results, you need a story. And you need an angle. And usually, you need an angle that is relevant to the publications audience – so that it resonates and makes an impact.
So, in our opinion, just sending out a self-written, generic press release to “everyone” isn’t really good use of your time and resources.
And we recommend you hire a PR professional (even if it is just for 1hour for their advice) to ensure you are lining up your message with the right publications with the right story to the right audience.
It might not be why you clicked on this video. But it’s the best advice I can give.
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0:00 – Intro
0:17 – Welcome
0:54 – Pay somebody else to write you press release