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[WEBINAR] How The Associated Press Uses Your Press Releases

Home  /  Marketing in Guelph  /  [WEBINAR] How The Associated Press Uses Your Press Releases

[WEBINAR] How The Associated Press Uses Your Press Releases

When our Business Wire editors hit “Send” on your press release, what happens next? Business Wire spoke with Paul Caluori and Philana Patterson of The Associated Press to learn how AP uses your press releases to initiate coverage.They discussed how AP reporters access press releases issued over Business Wire, the importance of multimedia and the role of automated coverage of earnings announcements.

This was a Business Wire hosted webinar.


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