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Tips for Writing a Trade Show Press Release That Stands Out | Business Wire

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19.Jan, 2022 0 Marketing in Guelph

Tips for Writing a Trade Show Press Release That Stands Out | Business Wire

As you plan your publicity and marketing campaigns for your next trade show or event, consider the key messages you want to share about your organization. These should be newsworthy and catch a reporter’s attention.

Research story angles the trade show’s own PR team might be pitching. The show may have an angle that is compatible with your own.

Keep these tips in mind:
— Focus on what makes your industry tick and the problem you solve.
— Connect the dots from your news to your target audience.
— Be succinct and complete.
— Include your booth number in your headline or subhead.
— Tell the full story in the first paragraph.
— Format your release with bullets, bold, and underlines.
— Add visuals to increase news reach and story adoption.
— Include contact information.

Download our ultimate guide to trade show publicity: https://services.businesswire.com/resources-education/guide-to-tradeshow-publicity

Learn more about Business Wire’s trade show news distribution options: https://services.businesswire.com/public-relations-services/trade-show-news-distribution

Looking to increase the impact of your trade show efforts? Business Wire can help. Contact us at info@businesswire.com or 1.888.381.9473.

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