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There are dozens of marketing strategies at your disposal. This week I want to talk about one: Press Releases, and how to get thousands of dollars in free publicity using them.
Here’s what you should put in a press release: mention any awards you’ve received in the recent past, even going back six months or a year. You should mention any pro bono work that you’re doing. Maybe you’re doing free tax returns for returning Vets, or maybe you’re going to have an open house at your firm. Or maybe you’ve had a recent speaking gig in front of realtors or whoever you spoke before that’s a great thing to put in a press release. These are the types of things you want to put in a press release. After it’s written up, send it out to the media, to newspapers, to magazines. It’s especially important to send your Press Releases out to local media which includes; local magazines, radio stations and TV stations.
When you send out your Press Releases, it gets the word out and positions you, and sets up your ACE, which stands for Authority, Credibility and Expert status.
When people see you in print, when they see your name or your firm’s name in print automatically you’re a celebrity which increases your value, your perceived value by taxpayers. It reduces price resistance, it reduces sales resistance. So make sure that you utilize press releases. It’s a very important tool in your toolkit, in your arsenal. We’ll see you on the next video.
If you’re a CPA, an Enrolled Agent or an attorney and you want to learn more about the lucrative tax resolution niche click on the link above my shoulder, enter your name and email and you’ll go to my free webinar training where I’ll teach you and show you how to get tax resolution clients, what to say to them when the phone rings, how to screen them, how to segregate the looky-loo’s and the tire kickers from qualified prospects, how to schedule the appointment, know what to say and more importantly what to say to make sure they actually show up in your office or on the phone at the appointed time. I teach you how to get retained, close the deal, what do you say to these qualified prospects in order to get them to take their credit card out from their wallet, give it to you to get retained so you can start working the case and help them. I’ll teach you how to get paid in advance before their case settles, and how to turn them into referral machines.
So just click on the link above, give me your name and email, you’ll be automatically entered into that free deep dive training.