3.Jul, 2021 0

The Diary of a Modern PR Campaign: How to Plan Your Game’s Promotion

In this 2018 GDC session, Future Friends Games’ Thomas Reisenegger discusses practical elements such astools, rough timelines and checklists you can consider for each stage of your PR campaign. Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter: https://twitter.com/Official_GDC GDC talks cover a range of developmental topics including game…

20.Apr, 2021 0

Konsoll 2013: Marketing Indie Games on a $0 Budget

konsoll.org – Emmy Jonassen: To become a successful indie game developer, you must first become a successful indie game marketer. Trouble is, for many indies, marketing doesn’t come naturally or fit the indie budget.

29.Mar, 2021 0

Marketing Fundamentals for New Developers

In this 2016 GDC session, Crows Crows Crows marketing director Michael Cox reveals how even primitive tools and fundamentals can help indies stand out in a community. GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more….

19.Jan, 2021 0

Marketing on Zero Budget

In this 2018 game career seminar session, No More Robots’ Mike Rose shares exactly how he got press, streamers, YouTubers, deals, and sales for the procedurally generated biking game Descenders while spending the bare minimum on marketing. Register for GDC: http://ubm.io/2gk5KTU Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on…

24.Oct, 2020 0

PR & Marketing Lessons Learned from Goat Simulator

In this 2016 talk, Coffee Stain Studios’ Armin Ibrisagic talks about the PR & Marketing strategy behind Goat Simulator, how they managed to build a strong presence in the press without spending any money on advertisement, and how they maintain an active social media community that rivals the size of…

11.Sep, 2020 0

(Opportunity) Cost Effective Marketing & PR for Indies

In this 2017 GDC talk, Chris Dwyer, who’s worked on PR/marketing for games like ‘Gone Home: Console Edition’, ‘Overland’, ‘Night In The Woods’, ‘Thimbleweed Park’ and more, discusses how to arm indie developers with limited financial, mental and time budgets with good (and more importantly efficient) marketing & PR strategies….