Part 2: Effective creation of a content marketing campaign
In Part 1 of our webinar series, “RIP Press Release – Distributing Content Online” we showed why the press release has had its day and how companies are using content marketing as an alternative. In part 2, we’ll look at how you can effectively create a content marketing campaign.

Contents of part 2
There is a wide range of possibilities in content marketing. Content that is particularly well distributed includes infographics, e-books, and interactive tools. That’s why Part 2 of our webinar series is all about creating a content marketing campaign effectively. We’ll go over content types, content definition, and landing pages.

What you know after part 2
– Which medium is suitable for my purposes?
– How do I find suitable partners?
– What content do I need?