Hello Bosses,

If you’re not used to writing press releases or you want to get better at writing them this video is for you. I’ve done a video on this before but I get asked so much about them that I thought it worth a re-visit 🙂

I used to fear writing press releases, genuine fear that kept me up at night. Why? Because I knew a well-written press release was my gateway to media coverage. It would get my brand the attention I was looking for. Whereas a duff one would end up in the bin – whether it’s a virtual bin or an actual live bin!

Keep your press release out of any bin with my do and definitely do not guide to writing them.

Download the cheat-sheet I mention in the video here: https://beautybeat.co/

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See you next week!

Jo

p.s. if there’s a subject that you want me to tackle please let me know. I want to create useful content that helps you build your brand. Leave a comment below 🙂