http://goo.gl/AWyHqg Press releases are news reporting. It can be done either through online publication or traditional media. It is good for promotion as well as advertising. A good news format is powerful. It can boost your profits and sales. Press release will keep your company in limelight while increasing your sales and profit.
You should be clear what is the purpose of your press release, merely to convey news, to update the readers or to boost your business.You should know who is the targeted party. It is important when and where you release it.
Give the press release a twist to attract attention while being accurate. It should be different and distinct from other press releases.
In a press release you have to generate interest whilst still being sober and not going over the top. One way to achieve this is to aim to present the facts in an interesting way rather than as boring numbers or statements.