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Press Release Tips: Do Reporters Still Need News Releases?

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Press Release Tips: Do Reporters Still Need News Releases?

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It’s a question I get often: are press releases still a valuable tool for PR purposes? My answer: yes, but you have to be strategic when using them. Reporters and journalists rarely take a press release and use it to craft an article, but releases are still a great resource for the press.

In today’s video, I discuss best practices for creating and utilizing a press release that will help you gain media coverage and be a source of information for interested reporters.

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