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Press Release Format – Making A Sales Letter

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Press Release Format – Making A Sales Letter

http://www.melbourneseoservices.com/dvd2

A press release is essentially a sales letter. Pete Williams revelas that like very good sales copy, your press release format should contain an attractive headline that summarizes the story and credentials that boost your authority. Of course, like a true sales letter, your press release content should end with a clear call to action that will tell readers exactly what to do.

This video is taken from the Smallbiz Internet Marketing workshop. Watch the complete workshop and discover more tips on creating effective press releases. Visit: http://www.melbourneseoservices.com/dvd2


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