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Major Label’s Marketing Techniques Used To Break Artists | Chat With Virgin EMI Senior Marketer

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Major Label’s Marketing Techniques Used To Break Artists | Chat With Virgin EMI Senior Marketer

Want to know how Major Labels are promoting artists?

In this episode, Maddy and Alex discussed the different marketing techniques major labels use to break artists with Liberty Wilson who is Senior Marketing at Virgin EMI.

We look at how marketing has changed for artists over time, and how social media is playing a crucial part when marketing in the music industry, all while opening up an endless amount of possibilities for musicians today.

00:00 Intro to Liberty
09:06 The big labels and ever-changing industry
16:03 How is success measured?
18:32 What does a major label campaign look like?
21:12 Handling the content load
31:51 Why are artists so image conscious?
35:40 Making the most of your music video
38:05 How you should be using ads
44:47 The best advice for starting out
50:50 Is there a place for traditional PR?

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Instagram: @Burstimo
Twitter: @BurstimoMusic
Facebook: @Burstimo

Read detailed music promotion tips: https://www.burstimo.com/articles/

Listen to our podcast: https://open.spotify.com/show/2myDi0WfuaoHcV537niOcV?si=K2OIN5lWSn6asqrq5Vb2pw


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