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‘Kill the press release’: Brand journalism at Coca-Cola Journey

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‘Kill the press release’: Brand journalism at Coca-Cola Journey

Learn more about the full session: http://goo.gl/IOxH7m
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Coke’s Ashley Brown tells how the soft drink company uses its ambitious brand journalism project, Coca-Cola Journey, to tell its own story.

The digital magazine has been so successful, the company is planning to ditch news releases altogether.

This clip is from the Ragan Training session, “‘Kill the press release’: Lessons in brand journalism from Coca-Cola Journey,” part of Ragan’s new distance-learning portal.

Ragan Training contains hundreds of hours of case studies, video presentations, and interactive courses. For membership information, please click here: http://ragantraining.com/read-more?trk=YOUTUBEN


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