Dropping new music? Hitting the road for a tour? Launching a special charity campaign? If you want to get the word out beyond your social media bubble, you’ll need an effective, well-written press release sent out to the right people at the right media outlets. Then, you’ll need to do some targeted follow-up to maximize your coverage and impact.
Cristina Fernandes is the Owner of Listen Harder Music Publicity and works PR campaigns for Canadian artists like City & Colour, Barenaked Ladies, and Alexisonfire while also handling Canadian press for international acts including The Lumineers, Alice in Chains, and Jimmy Eat World. She’s got plenty of proven tips to help you succeed.
-What makes for a well-written & effective press release
-What to include & what to avoid to get your message across
-How & where to distribute it
-How to follow-up & maximize your coverage