You are never going to get media attention if they don’t know about you. Writing and sending a press release is a good way to get their attention. It has certainly worked for me in the past.
When you send out a press release you should also have back-up information waiting for that editor or producer to view. That means both written and photographic, even video. These days that means have an organized, updated, and informative website.
Don’t have a website yet? Check out my 100% free tutorial for creating a website without any programming involved.