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Janet Murray is a PR coach for experts, businesses & brands, an author and a podcaster. Her latest book is Your Press Release is Breaking my Heart: A totally unconventional guide to selling your story in the media. http://amzn.to/2d08RSH
The definition of PR.
The two essential ways PR can help authors.
Whether PR’s effect on an author business can be measured.
How to be easily found by journalists without having to pitch.
Interesting angles to use when pitching books to journalists.
How to find the right journalists / media outlets for your story, and how to pitch it.
You can find Janet at http://www.JanetMurray.co.uk and on twitter @jan_murray