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How to Implement a Press Release Marketing Strategy – Mickie Kennedy

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How to Implement a Press Release Marketing Strategy – Mickie Kennedy

Welcome to another episode of the Ecommerce Marketing Podcast as Mickie Kennedy, Founder of eReleases shares some actionable strategies on how to implement a press release marketing strategy.

eCommerce Marketing Podcast: https://www.ecommercemarketingpodcast…
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Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. eReleases has grown since then but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights (virtually) with a group of fellow misfits in Brunswick, Maryland.


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Arlen Robinson is a seasoned business owner and co-founder of OSI Affiliate Software which gives businesses the opportunity to set up and manage their own affiliate and customer referral programs.

With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well as hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.

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