How do you share news with your audience? Whether you’re looking to share information about a new service/product, award, partnership, or company expansion, press releases establish credibility to your message.

By digitally uploading a press release to paid entities, such as Business Wire, news outlets are able to retrieve your announcement and release it through their platform. When these companies share your story, good SEO is generated for your business—in turn, increasing its positive exposure.

In this week’s episode of “Beyond the Scenes,” our CEO, Andreas Beck, and President & Founder, Melanie Querry, explain what press releases are and how they can add value to your business.

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