Press Releases “Extra! Extra! Read all about it!”
What is a press release? Basically a who, what, where, and when of your project that is set up to easily allow news sources to report on you! The more you give them the easier their job is, therefor making it more likely for them to report on you. The closer to home your film is the better. The idea is to start small and hope that other larger news forums will pick up on the story. Press releases can be a valuable tool throughout the entire process of the film. If you are an independent producer in a small town pulling this all together, it is more then likely that the community and local press will cover your ambition and drive to create. Any outside press will be very useful to your marketing campaign as well as your crowd funding campaign and website optimization.
Register at Independent Lasagna: http://independentlasagna.com and Join the Creative Collaborative. Then, check out the interactive eGuide, more links and downloadable forms and contracts for your film!
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