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Digital Marketing Q&A – Hump Day Hangouts – Episode 281

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Digital Marketing Q&A – Hump Day Hangouts – Episode 281

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0:00 Intro and announcements

10:50 Hey guys, I’m trying to rank an affiliate site, and I’m about to order a Press Release for it. The problem is, I don’t know how to approach a PR for something I don’t own. Wouldn’t it be weird if I ran a PR on behalf of this item, only for it to lead to my site? In the end I just let MGYB write my PRs, but in this case I wonder what the “news” would be

12:17 What happens when propeties gets shut down(mostly relevant to branded networks)? Should someone invest in building again? Should we change links & add other social networks?

15:53 Is forum comments ok for link building for non money site properties? (like rys & syndication properties)

19:15 Is it ok to include a link to one of the branded properties in the press release?

22:18 How many links should a press release include? What’s the text to links ratio on press releases and in money site post?

25:22 I got the concept of the shield. I understand now that it is for me not having to deal the google updates and we should care about google. But what about the Competition? what if someone else is using it? How will someone beat the competition and who will be first?

33:53 I saw the press release stacking video. Still trying to figure it out. Should we be linking back to previous press even thought the previous PR is on different domain?

34:28 How would you use a Shield (specifically drive stack) for national keywords? Build out every major city or is there an easier way?

45:54 Do you think links are getting less important? If so, what would you recommend in place of them?

54:54 Is continuing to set up verified GMBs? Google has stopped displaying reviews, and making changes in an existing GMB could trigger suspension or re-verification, so I’m a bit cautious right now. Thanks

58:00 Push notifications or email subs?

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