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Digital Marketing DIY Press Releases Made Easy – Tom Martin

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Digital Marketing DIY Press Releases Made Easy – Tom Martin

In this highly interactive one-hour webinar, veteran journalist and public relations expert Tom Martin will “cut to the chase,” and teach business owners and entrepreneurs the fundamental principles of writing and sharing press releases through digital marketing channels, to attract attention from journalists and new clients.

How to be selective about the details that are included in an effective press release
How to structure a press release for maximum appeal to journalists and potential clients and customers
Why some digital marketing channels and platforms may be a better fit for your press release than others
Examples of effective press releases in helping entrepreneurs, business owners, authors, and representatives of non-profit organizations, secure media coverage on the national and local levels
How to make your press release the first step in an ongoing conversation with members of the media and potential clients and customers
Limitations of digital media and how to supplement your marketing campaign with other effective tools and strategies

Before moving into public relations, Tom Martin spent 20 years as a network news producer.  He produced stories for Diane Sawyer, Charlie Rose and numerous network television anchors and correspondents — and secured coverage for his PR clients on “Good Morning America,” “The NBC Nightly News,” and other widely seen programs, as well as on radio, online and in print nationally and in most major US markets. He is currently working on his book, “Wisdom All Around Us.”
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