Common Mistakes to Avoid When Writing a Press Release

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00:24 Mistakes to Avoid When Writing a Press Release

If you’re a business owner, you know that one of the best ways to get your brand out there is by writing a press release. However, many people don’t know how to write press releases in a way that’ll make them stand out from the crowd. So, what are some common mistakes businesses make when writing their own press releases?

First, they don’t take time to do research before they send their release out into the world. They just start writing and hope for the best. When you’re sending a press release out into the world, it’s important that you have all of your facts together before you start writing so your audience knows exactly what you do, who you serve, and why they should care about what you have to say!

Next, people don’t proofread their work before sending it out into the world. A lot of times, people will just run spell checks and send off their release without looking over it again for errors or typos, but this is a big mistake! You want your audience to take your business seriously, so make sure that everything looks professional and polished before sending anything out into the world!

Additionally, don’t forget that a press release is actually a piece of marketing material. Thus, it should be written in such a way that it’ll attract attention from the media and get them to share it with their readership or viewership..

Also, don’t assume that all of your competitors are going to make the same mistakes you do. If you’re not careful about what you write, someone else might beat you to the punch by sharing the same story first.

Another common mistake that you’d want to avoid is using too many words. Press releases aren’t novels. They’re short blurbs about what’s happening with your company at any given time. They should be no more than 500 words, and ideally much shorter, so they can be easily read by journalists who get hundreds of press releases every day and need to quickly determine whether or not something’s interesting enough to write about.

Finally, the last mistake is not understanding what matters most. For instance, if you’re launching a new product, don’t focus solely on that product itself. Instead, highlight how that product fits into the bigger picture of what makes your company unique and valuable in today’s marketplace.

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