Video ini menjelaskan cara menulis press release yang baik. Berisi definisi press release, jenis-jenisnya (baik untuk berita/news, event, launch, product, new hire, dan award), metode menulis press release (terutama dengan gaya penulisan piramida terbalik / inverted pyramid). Dibahas pula apa itu news lead / lede / teras berita, elaboration paragraphs, dan boilerplate. Di bagian akhir diberikan pula tips-tips menulis press release yang disingkat FIRST (Factual, Insightful, Relevant, Systematic, Timely).

Ini adalah bagian dari mata kuliah komunikasi bisnis, juga sangat baik bagi yang sedang belajar menulis (technical writing atau journalistic writing), serta mahasiswa bidang humas / public relations.

This is a part of a lecture series on business communication, and tourism communication. Thanks for visiting and viewing my video. For more contents, please click subscribe.

Chapters:
00:00 Intro
01:11 Types of Release
02:45 Writing Techniques
04:03 Inverted Pyramid
05:21 5W in Lead
06:41 Elaboration
08:06 Quotation
08:54 Boilerplate
09:31 Tips: FIRST

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The approach for the contents and videos in this channel are largely inspired other channels including Bagi Ilmu, Satu Persen – Indonesian Life School, Mas Dosen IC Classroom, and Presenta Edu. Shout out and thanks for inspiring my small channel.

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