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Best Marketing Strategies | Tips for Business News Coverage | How to Write Press Release

Home  /  Marketing in Guelph  /  Best Marketing Strategies | Tips for Business News Coverage | How to Write Press Release

Best Marketing Strategies | Tips for Business News Coverage | How to Write Press Release

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This 30 minute talk show episode provides tips and hacks for getting news media coverage for your business. Radio, television, and newspaper ads are expensive ways to promote your business. Corey the Talented Blind Guy and LaQuita Marie share the strategies they have used to gain coverage for their business from @PBS, local TV and print media outlets, and on @ClearChannel radio stations:

✨️ Powerful Press Releases: Press releases are a snap shot of information that provides the who, what, when, where, why, and how about your business’ events, products, or services. Corey and Chef LaQuita Marie outline the steps to writing a captivating press release that they have used to gained coverage for their business.

✨️ Promotional PSA: Radio stations often accept Public Service Announcements from businesses who are providing something free to the public. Corey and LaQuita Marie discuss tips and tricks to developing a free event/activity to bring customers to your business who will make purchases.

✨️ Promotional Prizes: Advertising on the radio is a great way to promote your business. Getting ads during the morning or evening drive time can be expensive because those are the prime times when people are in their cars listening to the radio. Corey and LaQuita Marie share how providing radio stations with promotional prizes from your business can increase the number of times your company’s name is mentioned on air without purchasing additional radio ads. This is especially good for new products like our Roll Java coffee. Get your day rolling with your own premium coffee delivered to your door. Visit www.rolljava.com

#marketing
#advertising
#pressreleases
#psa
#newmedia

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