Benefits of PR Marketing
Before you go any further with press release marketing you’re going to need to know the benefits it will bring to you and your company. So what are those benefits?
Press releases brand your business online
With every piece of content you publish to the Internet you are branding your business. When you write a press release, you almost double-brand it because you include all of your company’s information so people know who you are. Press releases are regarded with some of the highest integrity on the Internet and when you publish a press release your company’s integrity is noticed too.
Press releases make your company more visible online
Lots of search engines pick up press releases over almost any other type of content. So when your press release gets picked up by a major search engine it could be viewed by millions of people. Your business will be much more visible online if you market it with press releases.
Press releases bring your website more traffic
This one is really simple. Include links to your website within the press release and people will come. Search engines will pick up your press release and it will be viewed by thousands (if not millions) of people. If your content is good enough they’ll click on the links to learn more, thereby increasing traffic to your site.
Press releases improve your SEO rating
As anyone who’s ever published on the Internet knows, SEO (search engine optimization) is what it’s all about. When you include high-quality keywords and links in your press releases it will improve your SEO rating, especially because press releases already gain so much visibility in the search engines.
Press releases increase your business’ online credibility
When you publish a high-quality press release, you establish yourself as an expert in the industry and field. After some time, those readers will read whatever you publish online because they already trust you. Soon those readers will become your business’s customers.