Call Us:+1-226-780-0609

#4 “Death of the Press Release” with Lena Ter Laare, Transguard

Home  /  Marketing in Guelph  /  #4 “Death of the Press Release” with Lena Ter Laare, Transguard

21.Dec, 2021 0 Marketing in Guelph

#4 “Death of the Press Release” with Lena Ter Laare, Transguard

“Journalists and PR people are stubborn – tradition exists for a reason and the expectations need to change… It is no longer about issuing a press release for optimum reach and coverage – that’s not going to happen anymore,” says Lena Terlaare, Director of Marketing and CSR at Transguard Group, who explains how storytelling has evolved over the last 20 years and why communications and media professionals must adapt and quickly if they are to stay relevant to modern audiences, while paying homage to traditional industry practices.

#digitalcontent #storytelling #marketing #digitalmarketing #content #Transguard #TransguardGroup #pressrelease #stories #vodcast #commslife #comms #communications #watch


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.